Those racy potholders were a huge hit. I sold 38 last weekend! (One person bought 10). The Farm Anatomy books have done very well too--one woman told me that she loves it so much she only allows herself to read one page a day! Last weekend was my best ever--and it was a record weekend for most of the stores in town. People really turned out to support local businesses. And let me tell you it was a badly needed boost. We also had a lot going on to get people to town, especially since the supermarket is still closed--caroling, Santa, tree lighting, crafts for children, etc. We Main Street merchants have formed an ad hoc group to make the town more appealing since much of it is still closed down from flood damage.
But i need to get more people in the building where my store is, and upstairs. I'm getting more signs made and need your opinion. 3/4 of what I sell is antique or vintage, but I also carry new nature-related items. Anyway, I'm getting a big sign made to put outside on the front of the building.
The sign will be on the upper level. Some combination of cream, brown and green.
*(editing to add, in response to the first 3 comments)
I will have to ask the sign maker how many words can go on and still be legible from the street. The building is at a T intersection, at the top of the stem of the T, so there are 3 directions that walkers and drivers will see it from. I agree that the word antiques conjures up a stuffier kind of store than mine. I am trying to come up with a few descriptive words. On my business cards and in ads I have tried these combinations:
rustic ~ whimsical ~ lovely
rustic ~ whimsical ~ useful
nature & history
antique, vintage, and nature-related goods
Inspired by our setting in the Catskills.
In the same building is a store called Home Goods and one called MGerard Country Home, so I am reluctant to use the word home. I've thought about using the words and phrases cottage, cabin, farmhouse. Somewhere I put for you and your cabin, cottage, or farmhouse (real or imaginary).
I guess I'm looking for 2 things. What to put on the outside sign and a short slogan to use on advertisements. The sign is the harder one, since it's permanent. What would make you go in the building and upstairs?